AURORA’S P.G. COLLEGE (MCA)
Nampally, Hyderabad
QUESTION BANK
I INTERNAL EXAM 2024
SUB: BUSINESS RESEARCH
1) Which type of research identify cause and effect relationship among the variables [CO1,BT3 ]
a) Exploratory research b)Causal Research c)Descriptive research d) Experimental research
2) A research project might have __________ types of objectives [CO1,BT4 ]
a) Causal b) Descriptive c) Exploratory d) All the above
3) The framework for a study that guides the collection and analysis of data is called a ____
[CO1,BT3
a) Research Design b) Sampling c) Simulation d) Panel
4) Business research information is used to take _______ term decisions
[CO1,BT4 ]
a) Long b) Medium c) Short d) All the above
5) Under ________ type of hypothesis the researcher builds or develops an imaginary relationship
between two independent variables [CO2,BT3 ]
a) Question hypothesis b) directional hypothesis c) declaration statement hypothesis d) non- directional hypothesis
6.Basic research is also called as
________________[CO2,BT3]
a) Fundamental research b) Pure research c) Both (a) and(b) d) Applied research
7) Case studies method is also known as [ [CO2,BT3 ]
a) Insight simulating examples method b) Expert surveys method c) secondary data analysis
method
d) none of the above
8) The objective of __________ research is to gather preliminary information that will help define the
problem and suggest hypothesis
a) Descriptive b) Exploratory c) Causal d) All the above
9)In a ____ design one or more factors are manipulated under controlled conditions. [CO1,BT3]
a) Experiment b)Design c) System d) Research
10) Which of the following information system concentrates on the storage and flow of information to
marketing managers. [CO1,BT3 ]
a) FMIS b) MKIS c)HRIS d) None of the Above
11)If the researcher is concerned with finding out who, what where, when, or how much, then the study
is[[CO2,BT1]
a) Exploratory b) Causal c) Descriptive d) Empirical
12)Test Marketing is an example of _______________[]
a) Mail Survey b)Focus Group c) Situational Analysis d) Experiment
13) A Study conducted on a sample at two different points is[ [CO2,BT3]
a)Field study b) longitudinal study c) Diagnostics study d) All of the above.
14)In which type of hypothesis, hypothesis is represented in a simple question form[ [CO2,BT3]
a) question hypothesis b) Directional hypothesis c) Non - directional hypothesis d)
None of the above
15)Which of the following is a component of an organization’s marketing information system?
[ [CO1,BT2]
a) Marketing Intelligence b)Focus groups c) Strategy d) Concept
16) Independent variable(s) that is(are) not related to the purpose of the study but may affect the
dependent variable is known as ________________ variable.[ [CO2,BT2]
a) Experimental b) Extraneous c) Controlled d) Randomised
17)Which of the following term refers to the situation where two independent variables have an effect
when they are in combination?[ [CO2,BT3]
a) Dependency b) Confounding c)Factorisation d) Interaction
18) Internal records are an important source of information. Which of the following is not considered
as internal records?[[CO1,BT6 ]
a) Accounting records b) Competitor information. c) Customer Service records. d) Marketing and sales records
19) Which of the following research is helpful in gathering of primary data by selecting matched
groups of
subjects, giving them different treatments, controlling related factors, and checking for
differences in group responses.?[[CO2,BT5 ]
a) Observational b)Experimental c) Survey d) Mechanical
20) Two or more questions involved in single question format is known as _______[[CO2,BT4 ]
a) Double - barreled b) open- ended c) opinion oriented d)Dictomous
21) The objective of___________ is to select that part which is representative of the entire population
[[CO2,BT3 ]
a) Sampling b)Hypothesis c)Research d) None of the above
22) ___________scales are carefully constructed sets of rating scales designed to measure one or
more aspects of an individual’s attitude toward some object [ c ]
a) Thurstone’s b) Likert’s c) Attitude d) Primary
23) Personal interviews conducted in shopping malls are known as _____
[CO2,BT5 ]
a) Brief interviews b) Mall intercept interviews c) both a & b d) None of the above
24) _____________ questions allow respondents to answer questions in their own words. [CO1,BT6 ]
a) Closed-parameter b) Open-end c). Closed-end d) Conditioned response
25. Which of the following common survey methods is rated “poor” in terms of speed of data
collection? [CO2,BT4 ]
a) Mail b) Telephone c) Personal d) Online
26) Distance travelled is a good example of a(n)__________ scale [CO1,BT2 ]
a) Nominal b) ordinal c) Interval d) Ratio
27) One researcher classified the participants as "good," "average," or "poor" readers. This
researcher used a(n) __________ scale
[CO2,BT4 ]
a) Nominal b) Ordinal c) Interval d) Ratio
28) ________ Research can be used to obtain information that people are unwilling or unable to
provide. [CO2,BT5 ]
a) Observational b) Systematical c) Situational d) Operational
29)When bipolar adjectives are used at the end points of the scales, these are termed as _____ scales [CO2,BT5 ]
a)Likert’s b) Semantic Differential c) Staple d) Guttman’s
30) In case of __________ validity, an attitude scale on one variable can be used to estimate scores
on another variable. [ [CO2,BT3 ]
a) Concurrent b) Content c) Construct d) Criterion
31)The nominal scale of measurement classifies objects into
________________categories.[ ][ CO1,BT2)]
a)Conditional b) Mutually Exclusive c)Subjective d) Contingency
32) _________refers to identifying and summarizing the research studies related to a topic[ CO1, BT2]
a) Review of literature b) Conditional c)Subjective d) Contingency
33) The number of people to be surveyed can be determined by ____________ Size.[ CO2,BT3 ]
a) Mutually exclusive b) Sample c) subjective d) Construct
34)In a post office the mail boxes are numbered from 1 to 5000. these numbers represent _______ scale of data [CO1,BT2 ]
a) Nominal b) Ratio c) Interval d) none of the above
34)The assignment of numbers to observations or characteristics of objects, persons, states or
events according to rules is known as __________ [ CO1,BT2 ]
a) Measurement b) Ratio c) Interval d) none of the above
35) Overall grade in a semester represents ___________ scale of measurement [CO1,BT 2]
a) Ordinal b) Nominal c) Ratio d) Interval
36)__________ data are collected specifically for a particular research problem.[ CO1,BT3 ]
a) Secondary b) Primary c) Ordinal d) None of these
37) A sample is a ________ sample if each unit in the population is given some chance of being
selected.[ CO2,BT4 ]
a) Random b) Primary c) Stratified d) None of these
38)________________tests the potential effects of various marketing factors with a software
program.[ CO2,BT2 ]
a)Simulation b) MIS c) Data sources d) none of the above
39) _____________type of measurement scale involves the use of numbers to represent equal
distances from a known zero point[CO2,BT3]
a) Ratio b) ordinal c) Nominal d) Interval
40_______________designs allow us to study both individual and interactive effects of the
independent variables on the dependent. [CO1,BT2]
a)Factorial b) Experimental c) Randomized d)control
41) The research in which new ideas and findings are developed by analysing the existing theory
and explanations , is referred to as ______________[CO1,BT3]
a) Exploratory Research b) causal research c) theoretical d)
Empathical
42) The group that does not receive the experimental treatment condition is known as
_______________ group. [CO1,BT3]
( Control)
43) A Decision Support System takes internal records and external marketing information housed
in the MIS and adds data analysis modeling into an __________________system.[CO2,BT3]
a)Integrated b) real c) Experimental d) control
44) The number of times each experimental condition is observed in a factorial design is known
as_________________ [CO1,BT3]
A) (Replication) b) Randomized c) Factorial d) Experimental
44) In Business research, the _____________ phase is generally the most expensive and most
subject to error[CO1,BT3]
A) Data Collection b)data sources c)data application d) data analysis
46) In experimental research, the researcher manipulates at least one
_______________variable.[CO2,BT3]
a)Independent b) casual c) descriptive
d) dependent
47) A variable that varies along with the independent variable is called a_________________ variable. [CO1,BT3]
A) ( Confounding) b) Independent c)Integrated d)dependent
48) _________refers to identifying and summarizing the research studies related to a
topics[CO1,BT3]
a) Independent b)Review of literature c) Integrated d) Data collection
49) Causal designs require the researcher to design and conduct __________. [CO2,BT3]
a)Experiments b) Independent c) Replication d) Control
50)The framework or plan for a study that guides the collection and analysis of data is called a
____ [CO1,BT3]
a) Research Design b) Hypotheses c) Confounding d) Data collection
II. Fill in the Blanks:
1.The first step in the marketing research process is to define the _____________ and research
objectives. ( Problem) [CO1,BT3]
2.The basic principles of design of experiments are randomization, replication and ________
(Local
Control) [CO1,BT3]
3)The type of research used to test hypotheses about cause-and-effect relationships is called
________ Research. ( Causal )[CO2,BT3]
1) Causal designs require the researcher to design and conduct __________. (Experiments)[CO2,BT3]
2) The framework or plan for a study that guides the collection and analysis of data is called a
____ (Research Design) [CO1,BT5]
3) A set of procedures and methods designed to generate, analyze, disseminate, and store
anticipated marketing decision information on a regular basis is known as ____________.
(Marketing Information System )[CO1,BT2]
4) A completely randomized design is an ___________ design where experimental units are
randomly assigned to the treatments. ( Experimental) [CO2,BT5]
5) The type of research used to describe things such as the market potential for a product is
called_______ research (Descriptive)[CO2,BT3]
6) The selected group of homogeneous respondents is called as___________ (Purposive
sampling)[CO2,BT3]
7) In an _______________ the researcher attempts to control and / or manipulate the variable in the
study. ( Experiment) [CO2,BT5]
8) ________ is a mini version of full scale study.(Pilot Study)[CO1,BT2]
9) _______________designs allow us to study both individual and interactive effects of the
independent variables on the dependent. (Factorial)[CO2,BT4]
10) The research in which new ideas and findings are developed by analysing the existing theory
and explanations , is referred to as ______________(Exploratory Research)[CO1,BT3]
11)The group that does not receive the experimental treatment condition is known as
_______________ group. ( Control)[CO1,BT5]
12)A Decision Support System takes internal records and external marketing information housed
in the MIS and adds data analysis modeling into an
__________________system.( Integrated)[CO2,BT5]
13) The number of times each experimental condition is observed in a factorial design is known
as_________________ (Replication)[CO2,BT3]
14)In Business research, the _____________ phase is generally the most expensive and most
subject to error.( Data Collection)[CO2,BT2]
15) In experimental research, the researcher manipulates at least one _______________variable. (Independent)[CO1,BT3]
16)A variable that varies along with the independent variable is called a_________________ variable. ( Confounding)[CO2,BT3]
17)_________refers to identifying and summarizing the research studies related to a topic
(Review
of literature)[CO2,BT3]
21) The number of people to be surveyed can be determined by ____________ Size.(Sample)[CO2,BT3]
22)In a post office the mail boxes are numbered from 1 to 5000. these numbers represent _______ scale of data ( Nominal )[CO2,BT4]
23)The assignment of numbers to observations or characteristics of objects, persons, states or
events according to rules is known as __________ (Measurement)[CO1,BT3]
24) Overall grade in a semester represents ___________ scale of measurement (Ordinal)[CO2,BT3]
25)______________________consists of a set of questions presented to a respondent for his or her
answers
( Questionnaire)[CO1,BT3]
26)__________ data are collected specifically for a particular research problem.(Primary)[CO2,BT3]
27) A sample is a ________ sample if each unit in the population is given some chance of being
selected.( Random)[CO2,BT3]
28)________________tests the potential effects of various marketing factors with a software
program.(Simulation )[CO2,BT3]
29) _____________type of measurement scale involves the use of numbers to represent equal
distances from a known zero point ( Ratio)[CO2,BT3]
30)___________ refers to the procedure by which numbers or scores assigned to the various degrees
of opinion, attitude and other concepts. ( Scaling) [CO2,BT3]
31) -------------- type of research identify cause and effect relationship among the variables
Causal Research [CO2,BT3]
32) A research project might have __________ type of objectives for basic knowledge
Exploratory [ CO2,BT5 ]
33)The framework for a study that guides the collection and analysis of data is called a ____ Research Design[CO2,BT3]
34)Business research information is used to take decisions [CO1,BT3 ]
35) Under ________ type of hypothesis the researcher builds or develops an imaginary relationship
between two independent variables Question hypothesis [CO2,BT2]
36) Basic research is also called as
________________Fundamental research [CO1,BT3]
37) Case studies method is also known as secondary data analysis method [CO2,BT3 ]
38) The objective of __________ research is to gather preliminary information that will help define
the problem and suggest hypothesis Exploratory[CO2,BT3]
39) In a ____ design one or more factors are manipulated under controlled conditions. Experiment[CO2,BT3
40) -------------- information system concentrates on the storage and flow of information to
marketing managers. MKIS [CO2,BT3]
41)If the researcher is concerned with finding out who, what where, when, or how much, then the
study is ____________Descriptive [CO2,BT3]
42)Test Marketing is an example of ______________ Experiment[CO2,BT3]
43) A Study conducted on a sample at two different points is longitudinal study [CO2,BT3]
45)----------------------type of hypothesis, hypothesis is represented in a simple question form
Directional hypothesis [CO2,BT2]
46)------------------------is a component of an organization’s marketing information system
Marketing Intelligence[CO2,BT3]
47) Independent variable(s) that is(are) not related to the purpose of the study but may affect
the dependent variable is known as _________ Extraneous[CO1,BT5]
48)--------------------- term refers to the situation where two independent variables have an effect when they
are in combination Interaction[ CO1,BT6 ]
49) Internal records are an important source of information. Which of the following is not considered
as internal records________________ Competitor information.[CO2,BT3]
.
50) Two or more questions involved in single question format is known as _______[[CO2,BT4 ]
Dichotomous
